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About Kelly Williams

I’ve always been a larger than average person.  As I got bigger, my options diminished.  As a fat person, I did not see myself represented in interesting, thoughtful, or positive ways that fit with my lifestyle.  When I went to Burning Man in 1995, I saw vast creativity in expression, yet there was no existing outlet for me in the retail world.

I decided, if I couldn’t source it, I’d make it.

I started with costumes for special events and festivals and people quickly took notice, asking me to produce garments and accessories for them as well.  I began to take myself seriously as a designer and, the more my confidence built, the more I wanted to move away from festival wear and create a professional ready to wear product.  I went back to school, gaining a certificate in hand drafted flat pattern making from Apparel Arts, and began offering bespoke pattern making and clothing to clients, making sure to make accessible garments

for people of all shapes, sizes, and abilities.

My services expanded to include private sewing and pattern-making instruction, as well as garment and accessories business development, helping people realize their own creative visions.  In teaching, I encouraged freedom of expression and a dare to dream perspective, offering a variety of avenues of learning and creativity whether as a hobby, side passion, or entirely new career path.

With the onset of a global pandemic, my priorities changed and I made the decision at the end of 2022 to move my base of operation to Los Angeles.  Within the next year I opted to stop teaching, permanently closing the doors of Craft Haven, and became a student again.  At Los Angeles Trade Technical College I enhanced my pattern making abilities by training in Gerber digital pattern making software, finishing with top marks in my class.

I've now shifted my focus to full time corporate fashion where I currently work as a senior technical designer.

In my spare time, I write body positive size inclusive fiction, write music, experiment making up new recipes, and provide a safe haven for my two bonkers rescue kitties, Huckleberry and Pique-A-Boo.

CV

Technical Design Leader with 15+ years of experience driving fit, construction, patternmaking, and product development across multi category women's apparel in DTC and wholesale collections. Proven track record managing high-volume development programs, improving fit consistency, reducing revision cycles, and building scalable fit standards. Experienced partnering with cross functional teams to deliver commercially successful products that balance customer expectations, brand aesthetics, costing, and production requirements. Recognized for creating standardized processes, fit tools, and block libraries that improve product quality and efficiency.

Mad Engine Global

6/2025-present

Senior Technical Designer – Contract, Glendale, CA

  • Direct technical development across women's private label programs supporting Walmart, Target, and Ross, developing more than 450 styles across multiple product categories within a six-month time period

  • Standardize fit blocks across Missy, Juniors, and Plus, improving fit consistency and reducing revisions

  • Translate design concepts into production-ready specifications, supporting costing and first-pass prototypes

  • Strengthen sample approval efficiency through detailed technical packages, measurement standards, and construction documentation

  • Collaborate with Design, Product Development, Production, and overseas vendors to balance fit, quality, timeline, and margin objectives while maintaining aggressive development calendars

3/23-4/23

Grading, Pattern, and Fitting Consultant - Contract, Kauai, HI 

  • Evaluated existing patterns/grading and suggested edits

  • Ran fit sessions for review of full product line

  • Liaised with production staff and lead stitcher to review production guidelines and processes

  • Made notes to create tech packs for full product line

  • Took measurements to establish new blocks for median straight and plus size ranges

  • Advised owner on industry standards and practices for development of extended sizes

Barefoot Dreams

10/24-5/25

Senior Technical Designer, Agoura Hills, CA - Contract​

  • Managed technical design for QVC private label, overseeing 160 SKUs per season across three concurrent seasons

  • Improved first-pass fit approvals by refining grading standards, measurement protocols, and evaluation processes

  • Leveraged customer fit feedback to identify recurring waist-fit concerns, updating fit blocks and dress forms to improve future product performance

  • Created SOPs, reusable templates, and workflow tools that improved team efficiency and process consistency

  • Developed QVC “Today’s Special Value” program tied to a 30K+ unit buy across accelerated timelines

  • Mentored Assistant Technical Designer on technical package creation and fit evaluation best practices

Hoplun USA

6/24-9/24

Technical Designer, Sherman Oaks, CA - Contract​

  • Led technical development across swim, intimates, and loungewear categories spanning Missy, Juniors, and Plus

  • Digitized and corrected production patterns in PAD, improving pattern accuracy and manufacturing readiness

  • Strengthened vendor communication through meticulous tech packs, comments, and visual references

  • Resolved fit and construction challenges with vendors to maintain milestones and quality expectations

Craft Haven

10/08-6/24

Owner/Instructor, SF & LA

  • Founded and grew a sewing and patternmaking school serving more than 1,200 students

  • Developed curriculum and instructional materials across multiple skill levels

  • Led workshops and training programs focused on garment construction, fit, patternmaking, and prototyping

  • Managed day-to-day operations, scheduling, communications, and program development

Kwill Design

9/98-present

Custom Pattern Maker and Designer, SF & LA

  • Designed and developed custom women's apparel for diverse body types, building deep expertise in fit balance, mobility, proportion, and customer-centered product development

  • Executed end-to-end development including sketching, patternmaking, draping, grading, fittings, and construction

  • Built and maintained fit standards across repeat clients, resulting in high customer retention and referral business

  • Managed all aspects of product development, vendor coordination, client communication, and project execution

Kaikini Bikinis

Kieran Kate Stephens Handbags

1/20-9/22

Senior Technical Designer/Pattern Maker/Development Consultant, Tiburon, CA

  • Led all aspects of product development, technical design, pattern making, and graphic design

  • Developed sourcing and vendor relationships

  • Maintained all tech packs, fabric and trim libraries, and samples

Levi Strauss & Co.
Red Tab - Womens Bottoms/Truckers

Signature/Denizen - Womens Bottoms, Mens Bottoms, Kids

2018-2020

Garment Developer – Multiple Contracts, San Francisco, CA

  • Evaluated samples (Proto-TOP) to ensure alignment with fit standards, construction, and design intent

  • Partnered with Merchandising and Patternmaking teams to resolve fit and construction issues, denim and truckers

  • Worked closely with vendors and internal teams to maintain production flow and support on-time delivery

  • Used FlexPLM to review specifications, validate product information, and support development projects

  • Audited bulk tech packs and construction details to reduce production issues downstream

  • Documented fit corrections through measurements, photos, and technical comments for sample revisions

Sunday Sews Publication

5/14-9/14

Technical Designer - Contract, San Francisco, CA

  • Edited existing and created new copy for sewing terms and instructions

  • Designed new potential projects and drafted flat patterns and constructed samples

  • Evaluated pattern for fit and identified construction issues

Turning Heads

9/08-4/12

Instructor, San Francisco, CA

  • Taught machine basics, construction, and project based classes for after school mentoring programs

  • Created lesson plans and student handouts for progressive three-month terms

  • Developed positive participation of at risk youth ages 14 to 19 in a controlled setting 

Stitch Lounge

2/05-10/08

Head Instructor, Studio Manager, San Francisco, CA

  • Managed boutique, sewing studio, daily volunteers, and internship program

  • Created lesson plans for new classes and updated existing course work

  • Taught evening and weekend adult education classes on sewing and patternmaking

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